Facebook Newsfeed Ad
No file size limit, static (.jpg, .gif, .png)
No flash, animated .gifs, or HTML 5.
The Facebook NewsFeed ad is uploaded to your business’ page, much like a status update. When used in conjunction with another ad running on NewsOK or through retargeting, this ad unit creates familiarity when linking the main ads back to a Facebook business page, rather than a landing page or company website. The listed dimensions are set this large to ensure a crisp-looking ad on all platforms, web and app.
IMPORTANT: Facebook only allows up to 20% of this piece to be text/copy. This includes any logos. Per Facebook:
Ads that have more than 20% of text in their image won’t be approved to run on Facebook or Instagram. Too much text can look like spam and make people think that your ad is low quality. Make sure to use the headline and body of your ad to tell people more about why you’re advertising and what you want them to do.
This percentage is measured with a tool available here. Failure to follow this requirement may result in a delay in ad scheduling.